Okay we all know how it works. You go on a diet, you lose a couple pounds, then you hit a wall, and then you quit. Or maybe you lost 30 pounds and you were happy at that, but then six months later you’ve gained 15 of it back. Or maybe as many times as you’ve tried to even start, you can really never get going. I could go on forever with the or maybes and come up with a ton of different scenarios but they all end the same… a weight loss journeys that never succeed. Why? I mean with all the efforts that we've all put in for years and years, why aren’t there more success stories?

Think about it. How many people in your life do you know who've tried to lose weight? I bet a lot. But just for shits and giggles, let’s say you only know a few. If everybody that walks the planet knows just one or two people who've tried and failed at losing weight, well, uh that’s a lot of friggin people!

So why do almost all of us fail? ...